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What is Grooming? Going from Trust to Betrayal

Written by Gwen Soat, LCMHCA

This is your guide to understanding and combating grooming

“They were so nice.”
“I trusted them.”
“I thought they loved me.”

These are common words from survivors of childhood sexual abuse, and from families who never saw it coming. Grooming rarely looks like danger. More often, it appears as warmth, generosity, special attention, and care. It is – at its core – manipulative kindness. 

That’s exactly what makes grooming behaviors so difficult to detect and so critical to understand.

  • 1 in 4 girls and 1 in 13 boys will experience sexual abuse before age 18 [4].
  • Two-thirds of child sexual abuse cases are committed by family members [5].

Child sexual abuse often goes unreported because grooming tactics work. Perpetrators manipulate children and caregivers into silence, creating shame, secrecy, and compliance.

Whether you’re a parent, caregiver, survivor, or child advocate, understanding grooming is one of the most powerful tools in preventing abuse. The more we know, the more we can do. As GI Joe told us in the 80s – “Knowledge is power.”

In this guide, you’ll learn:

  • What grooming looks like in real life and online
  • How grooming unfolds step-by-step
  • The difference between genuine kindness and emotional manipulation (aka, manipulative kindness)
  • Red flags to watch for and how to respond when you see them

What is Grooming?

Grooming is a deliberate process predators use to gain access to children, build trust, and break down boundaries. It often mimics aspects of normal, healthy adult-child interactions, making it dangerously hard to identify.

According to the Sexual Grooming Model [4], perpetrators often use five core stages:

1. Targeting Vulnerable Children

While all children are at risk, certain vulnerabilities may make grooming easier:

  • Trusting or overly compliant toward adults
  • Low self-esteem or loneliness
  • Limited adult supervision
  • Difficult relationships with caregivers [3]
  • Developmental disabilities
  • Emotional or behavioral struggles 

2. Isolation

Abusers often create physical or emotional distance between a child and their support network:

  • Seeking one-on-one activities
  • Encouraging sleepovers or private time
  • Framing the child as misunderstood
  • Slowly reducing contact with peers and family 

3. Building Trust

This stage is highly deceptive. The groomer becomes well-liked and trusted, often seen as a “pillar of the community”:

  • Offering gifts, praise, or special attention
  • Engaging in child-focused hobbies
  • Communicating frequently with the child
  • Earning trust from caregivers as well as the child 

4. Desensitization to Sexual Content or Touch

Boundaries are tested and pushed gradually:

  • Inappropriate jokes or sexual talk
  • “Accidental” touches (e.g., getting too close & running into or brushing against the child, including brushing into genitals)
  • Introducing pornography or erotic fiction
  • Framing contact as playful, educational, or spiritual formation 

5. Post-Abuse Maintenance

After abuse occurs, perpetrators work to maintain secrecy:

  • Threats or bribes
  • Convincing the child the abuse was normal or consensual
  • Blaming the child or predicting disbelief from others 

Grooming in the Digital Age

Online grooming happens faster and more often with less parental awareness. What takes months in person can escalate in mere hours online.

📊 Key statistics:

  • 52% of children play online games with people they don’t know [1]
  • 25% of victims experience online sexual solicitation before age 13 [1]
  • Teenage boys are highly targeted for sextortion (obtaining then threatening to send images to get more content or compliance); girls are three times more likely to experience online sexual victimization [1] 

Common online grooming tactics:

  • Posing as a peer using fake profiles (sometimes called “catfishing”)
  • Moving quickly to private chats or video calls
  • Encouraging secrecy
  • “Love bombing” with constant attention and gifts
  • Asking for sexual images or personal details
  • Threatening to share images to extort more content (sextortion) 

Grooming the Family

In 79% of abuse cases, the perpetrator is someone the family knows and trusts [1].
Grooming often targets adults first. Many survivors say, “The perpetrator groomed my community and family first.” This may look like:

  • Offering help with childcare
  • Giving gifts to the family
  • Building credibility and trust
  • Discrediting the child ahead of time (“They’re dramatic.”) 

This “halo effect” creates a false sense of safety and makes it harder for survivors to be believed.

Genuine Kindness vs Manipulative Kindness

It can be tricky to differentiate actual kindness versus manipulative kindness. Here is a chart to help you out.

 

Genuine Kindness

Manipulative Kindness

Why Manipulative Kindness is Harmful

Respects boundaries Tests or pushes boundaries Desensitizes discomfort
Encourages healthy connections Isolates child from others, casts doubt on safe connections Increases dependency
No secrecy Insists on secrecy Prevents disclosure
Accepts “no” Guilt-trips or shames Erodes autonomy
Age-appropriate content Introduces sexual topics Breaks down natural defenses

Signs a Child May Be Experiencing Grooming

  • Sudden secrecy about interactions with an adult
  • Receiving expensive or unusual gifts
  • Increased knowledge of sexual topics
  • Emotional withdrawal or behavioral changes
  • Talking about “special” one-on-one time

How to Protect Children from Grooming

  • Teach the difference between safe and unsafe secrets
  • Encourage body autonomy (“You don’t have to hug anyone”)
  • Give correct names for body parts without shame
  • Watch for adults who insist on private time with kids
  • Maintain open, judgment-free conversations
  • Monitor device usage and online activity (this is critical, even if your kiddo gets upset)
  • Trust your instincts

Safety Rules for Kids

These are great to share with your kids – whether elementary aged or older.

  1. You have the right to feel safe – No one should make you feel unsafe or unsure.
  2. It’s okay to say no – You never have to explain or make someone else feel better.
  3. Nothing is too bad to tell – Even if you’re scared, you can always tell a safe adult.

You’re Not Alone – If you or your child has been groomed and harmed, there is help

If something about this feels familiar, you’re not imagining it. Grooming thrives in silence, but you have the right to speak up and be believed. And when you know what to look for it can make it much harder for the perpetrator to get away with it.

National Support Resources:

  • RAINN: 1-800-656-HOPE (4673)
  • Childhelp National Child Abuse Hotline: 1-800-4-A-CHILD
  • NCMEC: 1-800-THE-LOST 

We’ve got your back – and your healing

At The Journey and The Process, we specialize in supporting survivors of complex trauma, including those who experienced grooming and abuse of all kinds as children or adults. Our whole-person, evidence-based therapy helps survivors feel safe in their bodies, relationships, and faith again. We are experts in EMDR, Brainspotting, and other evidence-based techniques like somatic experiencing and internal family systems. We even have expert, trauma-informed biblical counseling that is not “take two verses and call me in the morning” or “sin detection.”

📩 Reach out today. You don’t have to heal alone.

Wake Forest Trauma Therapy

 

Citations

[1] Bravehearts (n.d.). Online grooming and child sexual exploitation. Bravehearts. https://bravehearts.org.au/about-child-sexual-abuse/online-child-expoitation/

[2] Bravehearts (n.d.). Teaching children personal safety. Bravehearts. http://bravehearts.org.au/about-child-sexual-abuse/personal-safety-for-children-young-people/

[3] Bravehearts (n.d.). What is grooming? Bravehearts. https://bravehearts.org.au/about-child-sexual-abuse/what-is-grooming/

[4] Jeglic, E.L., Winters, G.M., & Johnson, B.N. (2022). Identification of red flag child sexual grooming behaviors, 136. Child Abuse & Neglet. https://doi.org/10.1016/j.chiabu.2022.105998

[5] Lim, Y.Y., Wahab, S., Kumar, J., Ibrahim, F., & Kamaluddin, M.R. (2021). Typologies and psychological profiles of child sexual abusers: An extensive review, 8(5). Children (Basel). https://doi.10.3390/children8050333

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